Interactive product demos.
One flat price.
Your whole team included.
Turn your product into its own best sales rep. Build self-guided demos that capture leads, track engagement, and close more deals — without the per-seat pricing that makes your bill grow every time you hire.
From product to demo in minutes
No designers, no developers, no lengthy setup. Install the Chrome extension and start building.
One click to install. No code changes to your product. Works on any web application, SaaS tool, or desktop interface.
Navigate through the flow you want to demo. A screenshot is captured automatically after each click — no manual work needed.
Add tooltips, CTAs, and voiceover in the Preface builder. Publish with a link and track exactly who views it, where they drop off, and who converts.
Everything your team needs
Built for marketing and sales teams who need to move fast without technical help.
Click through your product and screenshots are captured automatically. Works on any web app, SaaS product, or desktop screen — no code required.
Generate a professional AI voiceover for each step in seconds. Choose from a range of voices, or record your own. Steps auto-advance after audio ends for a polished, guided experience.
Powered by ElevenLabs — a separate ElevenLabs subscription is required.
Add an email gate before viewers access your demo. Capture leads automatically, trigger email notifications, and export to your CRM.
See which steps lose viewers, how long they spend on each one, and which CTAs convert. Full funnel visibility and lead tracking in one place.
Your logo, your domain, your colours. Remove the Preface badge entirely on Scale. Demos that look and feel native to your brand.
Prefer your own voice? Record directly in the browser or upload an MP3 for each step. Steps auto-advance after audio ends, with optional simulated UI clicks.
The case against per-seat pricing
Every competitor creates friction as you hire. Preface is built around a different premise.
A team of 15 pays the same as a team of 2 on the same plan. Arcade charges $32 per seat per month. Navattic bills per seat on growth plans. With Preface, hiring never increases your demo platform bill.
£49–£99 per month doesn't need a purchase order or a budget holder's approval at most SaaS companies. A marketing manager can sign up on a credit card today — not after a six-week vendor evaluation.
Walnut requires a $9,200/year minimum with no monthly option. Preface defaults to monthly billing with no minimum term. Annual billing is an optional 20% discount — not a condition of access to features.
Navattic and Walnut reserve formal Data Processing Agreements for enterprise customers. For European teams with GDPR obligations, this is a procurement blocker. Preface includes a standard DPA at Starter, Growth, and Scale.
How Preface compares
Comparable or better features. A fraction of the price. No seat limits.
| Feature | Preface | Arcade | Storylane | Navattic | Walnut |
|---|---|---|---|---|---|
| Per-seat pricing | ✗ No seats — flat price | ✓ $32/seat/mo | ✓ $40/seat/mo | ✓ Per seat | ✓ Annual contract |
| Unlimited team members | ✓ All plans | ✗ | ✗ | ✗ | ✗ |
| Monthly billing | ✓ Default | ✓ | ✓ | ✓ | ✗ Annual only |
| DPA at all tiers | ✓ Starter+ | ✗ | ✗ | ✗ | ✗ |
| Entry price | From £49/mo | $32/seat/mo | $40/seat/mo | $500/mo | $767/mo |
| 5-creator team, annual cost | ~£950/yr (Growth) | ~$1,920/yr | $6,000/yr | $6,000/yr | $9,200/yr min. |
| 10-creator team, annual cost | ~£950/yr (Growth) | ~$3,840/yr | $6,000/yr+ | $12,000/yr | $9,200/yr min. |
Competitor pricing based on published list prices and G2 review data. Seat-based plans calculated at 5 and 10 creators respectively. Last updated March 2026.
Simple, predictable pricing
No seat limits. No annual lock-in. No surprises. All plans include a 14-day free trial.
For individuals and small teams testing the water.
Start free trial- Up to 3 published demos
- 500 lead captures / month
- 1 demo hub
- Standard analytics
- Preface subdomain
- Chrome extension capture
- AI voiceover narration
- Unlimited team members
- DPA included
For marketing and sales teams running demos at scale.
Start free trial- Unlimited published demos
- 2,000 lead captures / month
- Unlimited demo hubs
- Full analytics (funnel, drop-off, time-on-step)
- Lead export (CSV)
- Custom domain
- CRM webhooks (Zapier, Make, n8n)
- Priority support
- Everything in Starter
For companies where demos are a core part of the revenue motion.
Start free trial- Unlimited everything
- HubSpot & Salesforce native sync
- SSO (SAML 2.0)
- White-label player (remove badge)
- Dedicated onboarding call
- SLA-backed support
- DPA included as standard
- Everything in Growth
All plans include a 14-day free trial. No credit card required. Cancel anytime.
| Extra lead volume (+1,000 leads/mo) | £19/mo |
| Additional workspace (separate account, shared billing) | £49/mo |
Don't have time to build demos yourself?
Preface Studio is a done-for-you demo production service. Our team captures, annotates, and launches your demos for you — with the first live draft delivered within a week of kickoff.
A single overview demo of up to 12 steps. Includes strategy call, storyboard, capture, build, launch support, and a 30-day analytics review. The right starting point for a hero demo or homepage walkthrough.
Four demos plus a gated demo hub. Everything in Launch, across four demos, with a single shareable destination grouping them by use case, persona, or product line. For companies with multiple audiences.
Ongoing demo maintenance, quarterly refreshes, additional captures as your product ships, reporting and optimisation, and distribution strategy. Quoted based on scope and cadence.
Add-ons: Additional demo £1,200 · Demo refresh £600 · Demo hub £400
Frequently asked questions
Does Preface charge per seat?
What's the difference between a demo and a hub?
How does the Chrome extension capture work?
Can I use my own domain?
Is there a free trial?
Does Preface include a Data Processing Agreement?
What is Preface Studio?
Do I need to pay annually?
Talk to us
Whether you have a question about pricing, want to discuss a Studio project, or just want to see a demo of the demo platform — we're happy to help.
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Email[email protected]
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Response timeWe typically reply within one business day